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  Get Them to Buy Your Brand
by Cathy Alfandre - Nov, 2009
When you’re in the supermarket, you buy the brands that you find valuable, right? In the labor market, employers buy the brands that they think will add value too. This is especially true when times are tough; hiring decisions are made so carefully. Do you know your personal brand? If not, now’s the time to figure it out and market it. The notion of a personal brand was first coined by Tom Peters in Fast Company magazine...
 
  Network Yourself Into A New Company
by Mary Sherwood Sevinsky - Nov, 2009
I was recently asked about the best way to be considered for a position with a company which is not currently advertising. The answer: Research, research, research... Find out what you can on the internet through the company website and/or twitter and facebook. Many companies are using social networking to manage their image, disseminate information, and/or recruit. Even if they are not, others may be talking about the...
 
  Age Discrimination and Job Search: Who Made the Rules and How Can You Compete?
by Barbara Safani - Nov, 2009
I don’t think about my age too much. People often tell me that I look younger than I am so I’ve spent most of my adult life trying to look older, not younger. But recently, four events occurred within the same day that forced me to think about age and the perception that age can create. • I saw a lead that a major magazine was offering a job search makeover for women between 25 and 45 years old…I did the math and realized t...
 
  An Often Overlooked Keyword Tip for a Better Online Job Search
by Joshua Waldman - Nov, 2009
The Death of the Verb You and I have both heard the typical line from career counselors, “use power verbs in your resume”. Right? They’ve even given us lists and lists of verbs to begin sentences like: * Managed team of 10 engineers in highly competitive RFP process * Resolved difficult customer service issue for high stakes sale * Safeguarded company position through advanced marketing strategy The problem with ...
 
  Don’t Just Survive...Thrive In Current Position
by Marshall Brown - Nov, 2009
Career coach emphasizes the importance of establishing an executive’s unique value to an organization and finding personal fulfillment along the way. There’s no quick fix to finding fulfilling work—the kind of work that gets you out of bed in the morning before the alarm clock rings. Some people give up on the pursuit of job satisfaction altogether, buying into the belief that work is a means to end, a necessary evil, somet...
 
  Finding Opportunity In Difficult Times: How Do You Do That?
by Marshall Brown - Nov, 2009
“Oh dear!” cried Chicken Little, “the sky is falling. I must go tell the king.” The expression “the sky is falling” has become synonymous with a person jumping to an irrational conclusion and working everyone they meet into a panic. It can be argued that this is happening with the current economic situation, the public is being whipped into mass hysteria. Whether you believe the economic “sky” is falling (or that i...
 
  Four Types of Job Attitudes – Which One Are You?
by Mary Sherwood Sevinsky - Nov, 2009
Attitude Noun 1. the way a person thinks and behaves 2. a position of the body 3. Informal a hostile manner 4. the orientation of an aircraft or spacecraft in relation to some plane or direction [Latin aptus apt] Collins Essential English Dictionary 2nd Edition 2006 © HarperCollins Publishers 2004, 2006 FACT: Attitude = Effectiveness & Success On-the-Job Thinking and behaving (attitude) influence the world aroun...
 
  Getting the Best Salary Offer Possible: Seven Simple Tips For Successful Salary Negotiation
by Marshall Brown - Nov, 2009
Negotiating for our own salary is not something that most of us enjoy or, for that matter, want to do. Getting the salary and benefits you desire can be one of the trickiest tasks in the job-hunting process. However, it is a skill that you can learn and practice so that you are able to effectively get the compensation package that you deserve. Whether you are negotiating your compensation with your current employer during a...
 
  New City & No Job? Five Steps to Finding Work
by Mary Sherwood Sevinsky - Nov, 2009
I have had a couple of clients ask me how to network now that they have moved. Career change is hard enough, let alone finding new network contacts in an unfamiliar area. First, let me recommend that you have your career goal in mind and, preferably, at least partially achieved. It surprises me how many people move without having a job or even the prospect of a job – not the independently wealthy, mind you, just regularly folk...
 
  Nine Reasons You Need a Résumé (Even If You Have a Job)
by Mary Sherwood Sevinsky - Nov, 2009
1. Ensure client loyalty: The grass is always greener...Clients and customers are always on the lookout for a better, quicker, more attractive response! There is no quicker way to lose a customer or opportunity for business than to rest on one’s laurels and assume you have things wrapped up. A good job yesterday may mean nothing if a more visible competitor impresses one’s best client. Ensure visibility and present one’s ...
 
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